Agency: A.rte | Customer: Galeria Gourmet | Photography & Food Styling by 2te Photo Studio
Layout, Photo Composing, Art Direction for Photo Shooting, Image Editing
The Galeria Gourmet Booklets, published twice a month, featuring and highlighting the latest product selection.
The unique approach to the creative process was to first design page layouts with detailed photo composings for approval by the customer which were finally recreated by the photo studio. The composings were exact models for the photography, from props to light setting.
The booklet layouts resulted under consideration of varying seasonal themes and the requirements of the corporate design styleguide. The result was a clear overview, emphasizing hero products and integrating each product effectively while creating an overall high-quality presentation.